{"id":366,"date":"2022-09-27T10:18:06","date_gmt":"2022-09-27T08:18:06","guid":{"rendered":"https:\/\/somoslombok.com\/perspectivas\/?p=366"},"modified":"2022-12-29T12:43:34","modified_gmt":"2022-12-29T11:43:34","slug":"marketing-digital-b2b","status":"publish","type":"post","link":"https:\/\/somoslombok.com\/perspectivas\/lombok\/marketing-digital-b2b\/","title":{"rendered":"Ebook gratuito: Gu\u00eda del \u00e9xito del marketing digital B2B"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"366\" class=\"elementor elementor-366\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3381cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3381cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-330d65d\" data-id=\"330d65d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31c9b3e elementor-widget elementor-widget-heading\" data-id=\"31c9b3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 el B2B es uno de los modelos de negocio \nque m\u00e1s puede ganar con el marketing digital<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-923584c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"923584c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-da98f48\" data-id=\"da98f48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b34794 elementor-widget elementor-widget-text-editor\" data-id=\"3b34794\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>En este caso de \u00e9xito te contamos nuestro m\u00e9todo de marketing digital B2B paso a paso<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-161c9ab\" data-id=\"161c9ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9677ed3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9677ed3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9542e60\" data-id=\"9542e60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c96ebd0 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"c96ebd0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/somoslombok.com\/ebook-marketing-b2b\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1867\" height=\"1000\" src=\"https:\/\/somoslombok.com\/perspectivas\/wp-content\/uploads\/2022\/09\/ombok-Creatividad-Estrategica-Portada_B2B_portada.jpg\" class=\"attachment-full size-full wp-image-370\" alt=\"\" srcset=\"https:\/\/somoslombok.com\/perspectivas\/wp-content\/uploads\/2022\/09\/ombok-Creatividad-Estrategica-Portada_B2B_portada.jpg 1867w, https:\/\/somoslombok.com\/perspectivas\/wp-content\/uploads\/2022\/09\/ombok-Creatividad-Estrategica-Portada_B2B_portada-300x161.jpg 300w, https:\/\/somoslombok.com\/perspectivas\/wp-content\/uploads\/2022\/09\/ombok-Creatividad-Estrategica-Portada_B2B_portada-1024x548.jpg 1024w, https:\/\/somoslombok.com\/perspectivas\/wp-content\/uploads\/2022\/09\/ombok-Creatividad-Estrategica-Portada_B2B_portada-768x411.jpg 768w, https:\/\/somoslombok.com\/perspectivas\/wp-content\/uploads\/2022\/09\/ombok-Creatividad-Estrategica-Portada_B2B_portada-1536x823.jpg 1536w\" sizes=\"(max-width: 1867px) 100vw, 1867px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-823115a elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"823115a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/somoslombok.com\/ebook-marketing-b2b\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"864\" src=\"https:\/\/somoslombok.com\/perspectivas\/wp-content\/uploads\/2022\/09\/Lombok-Creatividad-Estrategica-Portada_B2B_portada-movil.jpg\" class=\"attachment-full size-full wp-image-393\" alt=\"\" srcset=\"https:\/\/somoslombok.com\/perspectivas\/wp-content\/uploads\/2022\/09\/Lombok-Creatividad-Estrategica-Portada_B2B_portada-movil.jpg 768w, https:\/\/somoslombok.com\/perspectivas\/wp-content\/uploads\/2022\/09\/Lombok-Creatividad-Estrategica-Portada_B2B_portada-movil-267x300.jpg 267w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e40fb2 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"4e40fb2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/somoslombok.com\/ebook-marketing-b2b\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar ebook gratis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee5bf5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee5bf5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2ae6aaa\" data-id=\"2ae6aaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-622721c\" data-id=\"622721c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd42582 elementor-widget elementor-widget-text-editor\" data-id=\"dd42582\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un d\u00eda descubrimos que el marketing digital B2B funciona. La gracia est\u00e1 en que por aquel entonces nosotros mismos pens\u00e1bamos que no.<\/p><p>En realidad, lo que pens\u00e1bamos es que las empresas B2B, es decir, las empresas <em>business-to-business<\/em>, cuyo modelo de negocio es vender a otras empresas, <strong>eran aburridas.<\/strong><\/p><p>No tienen glamour\u2026<\/p><p>Su producto, en muchas ocasiones, es, digamos, <em>feo<\/em>.<\/p><p>Escucha esto: el nombre de su marca a veces lo forman los apellidos familiares de la empresa (puf).<\/p><p>Incluso hab\u00eda llegado a nuestros o\u00eddos la leyenda de que en un gran porcentaje de empresas B2B la herramienta habitual de venta es\u2026 \u00a1un cat\u00e1logo en excel! (\u00a1horror!)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53a1b3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53a1b3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b060019\" data-id=\"b060019\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d27165 elementor-widget elementor-widget-heading\" data-id=\"6d27165\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo puede hacer una agencia un buen portfolio con semejantes mimbres?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a4bdddd\" data-id=\"a4bdddd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81f07dd elementor-widget elementor-widget-text-editor\" data-id=\"81f07dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Una ecommerce chula, con una tienda online llena de fotos bonitas, y v\u00eddeos lifestyle, y gente usando el producto y haciendo unboxing, y anuncios creativos que den una imagen de marca divertida, c\u00f3mplice, incluso con un punto gamberro.<\/p><p>Eso s\u00ed que mola. Eso s\u00ed es <em>cool<\/em>.<\/p><p>Eso s\u00ed que genera portfolio elegante, negocios as\u00ed son los que dan brillo al apartado \u2018Qu\u00e9 cosas tan bonitas hacemos\u2019 de la web.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4fb6b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4fb6b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ff04d4f\" data-id=\"ff04d4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a621433 elementor-widget elementor-widget-heading\" data-id=\"a621433\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por eso las agencias, en general, huyen de las empresas B2B como de la peste.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-46d5bc3\" data-id=\"46d5bc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00fb45c elementor-widget elementor-widget-text-editor\" data-id=\"00fb45c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Entonces, \u00bfqu\u00e9 tiene de raro que suceda exactamente lo mismo a la inversa?<\/p><p>Porque<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54143b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54143b0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e974fed\" data-id=\"e974fed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13fe5d5 elementor-widget elementor-widget-text-editor\" data-id=\"13fe5d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><i>Las empresas B2B <br \/>no conf\u00edan en las agencias<\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6dc003 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6dc003\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ebe669\" data-id=\"1ebe669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0bb25ed\" data-id=\"0bb25ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efa0713 elementor-widget elementor-widget-text-editor\" data-id=\"efa0713\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>O\u00eddo en foros B2B:<\/p><p><em>\u201cEso de las redes sociales es para las ecommerces y fauna similar.\u201d<\/em><\/p><p><em>\u201cLos de las agencias usan palabros que me hacen perder el tiempo busc\u00e1ndolos en el diccionario (Inbound marketing, Keywords, SEM, SEO\u2026)<\/em><em>\u00a0<\/em><\/p><p><em>\u201cSi me paso el d\u00eda borrando emails basura, \u00bfc\u00f3mo me voy a poner yo a mandar correos a los dem\u00e1s?\u201d<\/em><\/p><p><strong><em>\u201cPs\u00e9, me vas a comparar un apret\u00f3n de manos y una comida despu\u00e9s de una feria con un grupo de LinkedIn\u2026\u201d<\/em><\/strong><\/p><p>Etc.<\/p><p>En cierto modo, tiene sentido.<\/p><p><strong>Hasta que un d\u00eda se obr\u00f3 el milagro<\/strong>. En Lombok recibimos el encargo de nuestra primera empresa B2B y \u2014con un suspiro de fastidio, no lo vamos a negar\u2014 nos pusimos manos a la obra.<\/p><p>Lo hicimos lo mejor que pudimos. Y poco a poco, empezamos a cogerle gustillo a la cosa. Porque \u00edbamos cosechando resultados.<\/p><p>Muy buenos resultados.<\/p><p>Y encima cada vez lo hac\u00edamos mejor. Porque \u00edbamos aprendiendo. D\u00eda a d\u00eda.<\/p><p>Hace unos cuantos a\u00f1os de eso. Y hoy, despu\u00e9s de unas cuantas empresas B2B a las que hemos ayudado a crecer, lo tenemos claro:<\/p><p>El marketing digital B2B funciona por muchas razones. Y la primera de ellas es que<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dce9bf5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dce9bf5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ae6d87\" data-id=\"7ae6d87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31f2532 elementor-widget elementor-widget-text-editor\" data-id=\"31f2532\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><i>M\u00e1s del 60% de la investigaci\u00f3n antes del primer contacto entre empresas B2B se hace a trav\u00e9s de internet<\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db4e6a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db4e6a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c975f7f\" data-id=\"c975f7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11e54c0\" data-id=\"11e54c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3f5c43 elementor-widget elementor-widget-text-editor\" data-id=\"c3f5c43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un dato que probablemente ya est\u00e9 obsoleto. Ten por seguro que ese porcentaje va en aumento d\u00eda a d\u00eda. Minuto a minuto.<\/p><p>La explicaci\u00f3n es simple: \u00bfd\u00f3nde buscas informaci\u00f3n cuando quieres ir a comer a un restaurante de una ciudad que no conoces?<\/p><p>Del mismo modo: \u00bfd\u00f3nde ampliaste informaci\u00f3n la \u00faltima vez que recibiste en tu despacho a un posible nuevo proveedor?<\/p><p>Si el comercial te trajo un dosier, algunos folletos, la presentaci\u00f3n de empresa\u2026<\/p><p><strong>\u2026 \u00bfpor qu\u00e9, cuando se fue, <em>lo primero que hiciste fue buscar la empresa en internet<\/em>?<\/strong><\/p><p>Pues \u00bfsabes una cosa?<\/p><p><strong>Contigo hacen lo mismo.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e5efa3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e5efa3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a11358f\" data-id=\"a11358f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa7b36a elementor-widget elementor-widget-text-editor\" data-id=\"aa7b36a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><i>En qu\u00e9 tipo de empresas funciona el marketing digital B2B<\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3a599f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3a599f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b87707\" data-id=\"6b87707\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-706d03b\" data-id=\"706d03b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc29634 elementor-widget elementor-widget-text-editor\" data-id=\"bc29634\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Gracias a esta clara tendencia, unida a nuestra experiencia, fruto de un aprendizaje intensivo a trav\u00e9s de los a\u00f1os, hemos logrado establecer un m\u00e9todo de trabajo de marketing digital B2B que ayuda a crecer a empresas como estas:<br \/><br \/><\/p><ul><li><strong>Empresas B2B que no consiguen clientes nuevos<\/strong> utilizando \u00fanicamente su metodolog\u00eda comercial habitual\u2026<\/li><li>Empresas B2B que tienen una web porque les han dicho que deben tener una web<strong> y no saben muy bien ni por qu\u00e9 ni para qu\u00e9<\/strong>\u2026<\/li><li>Empresas B2B que llevan muchos a\u00f1os en su sector y de vez en cuando se encuentran con <strong>potenciales clientes que les dicen que nunca hab\u00edan o\u00eddo hablar de ellas\u2026<\/strong><\/li><li>Empresas B2B a las que les han convencido de que crecer en seguidores en las redes sociales es garant\u00eda de m\u00e1s ventas, y <strong>observan at\u00f3nitos tanto los miles de \u201cmegustas\u201d como las telara\u00f1as en el tel\u00e9fono\u2026<\/strong><\/li><li><strong>Empresas B2B que quieren expandirse y no disponen de presupuesto<\/strong> para pagar a un agente libre, y mucho menos instalar delegaciones\u2026<\/li><\/ul><p>\u00a0<\/p><p>\u00bfEstamos hablando de ti? \u00bfTe identificas con algunos puntos?<\/p><p>Entonces tienes que conocer uno de nuestros casos de \u00e9xito.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-750c094 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"750c094\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e70660\" data-id=\"1e70660\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c0288a elementor-widget elementor-widget-text-editor\" data-id=\"3c0288a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><i>Caso de \u00e9xito: <br \/>\u201cAs\u00ed hicimos multiplicar las ventas <br \/>de una empresa real en un a\u00f1o\u201d<\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a580a8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a580a8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e3312e\" data-id=\"1e3312e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-501ab5d\" data-id=\"501ab5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f37cb8 elementor-widget elementor-widget-text-editor\" data-id=\"8f37cb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Este ebook te va a despejar muchas dudas. <strong>Vas a ver de forma pr\u00e1ctica c\u00f3mo hicimos crecer a una empresa B2B en solo un a\u00f1o.<\/strong><\/p><p>Se trata de una empresa B2B que nunca, repetimos, nunca hab\u00eda probado el marketing digital.<\/p><p>Un d\u00eda decidieron dar el salto, y en menos de un a\u00f1o lograron cifras de crecimiento alucinantes.<\/p><p>La descarga de este ebook es totalmente gratis. Como ves, se titula <em>Gu\u00eda del \u00e9xito del marketing digital B2B. As\u00ed hicimos multiplicar las ventas de una empresa real en un a\u00f1o<\/em>.<\/p><p>Aunque bien podr\u00eda llamarse <em>No tienes una ecommerce\u2026 ni falta que te hace<\/em>.<\/p><p>\u00a1Que lo disfrutes!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71fca02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71fca02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b5d5da\" data-id=\"7b5d5da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c40e0b9 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"c40e0b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/somoslombok.com\/ebook-marketing-b2b\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"750\" src=\"https:\/\/somoslombok.com\/perspectivas\/wp-content\/uploads\/2022\/12\/B2B_Blog-Lombok_Perspectivas_final-1.jpg\" class=\"attachment-full size-full wp-image-411\" alt=\"\" srcset=\"https:\/\/somoslombok.com\/perspectivas\/wp-content\/uploads\/2022\/12\/B2B_Blog-Lombok_Perspectivas_final-1.jpg 1400w, https:\/\/somoslombok.com\/perspectivas\/wp-content\/uploads\/2022\/12\/B2B_Blog-Lombok_Perspectivas_final-1-300x161.jpg 300w, https:\/\/somoslombok.com\/perspectivas\/wp-content\/uploads\/2022\/12\/B2B_Blog-Lombok_Perspectivas_final-1-1024x549.jpg 1024w, https:\/\/somoslombok.com\/perspectivas\/wp-content\/uploads\/2022\/12\/B2B_Blog-Lombok_Perspectivas_final-1-768x411.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe92eba elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"fe92eba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/somoslombok.com\/ebook-marketing-b2b\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"750\" src=\"https:\/\/somoslombok.com\/perspectivas\/wp-content\/uploads\/2022\/12\/B2B_Blog-Lombok_Perspectivas_Destacada.jpg\" class=\"attachment-full size-full wp-image-404\" alt=\"\" srcset=\"https:\/\/somoslombok.com\/perspectivas\/wp-content\/uploads\/2022\/12\/B2B_Blog-Lombok_Perspectivas_Destacada.jpg 500w, https:\/\/somoslombok.com\/perspectivas\/wp-content\/uploads\/2022\/12\/B2B_Blog-Lombok_Perspectivas_Destacada-200x300.jpg 200w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7927b elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"4a7927b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/somoslombok.com\/ebook-marketing-b2b\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar ebook gratis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Caso de \u00e9xito: as\u00ed multiplicamos las ventas de una empresa. Descubre por qu\u00e9 el B2B es uno de los modelos de negocio que m\u00e1s gana con el marketing online. <\/p>\n","protected":false},"author":1,"featured_media":404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8,7,6,10,9,5,14,15,11,12],"class_list":["post-366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lombok","tag-agencia-comunicacion-donostia","tag-agencia-en-donostia","tag-agencia-en-san-sebastian","tag-agencia-marketing-donosti","tag-agencias-de-comunicacion-donostia-san-sebastian","tag-creatividad-estrategica","tag-identidad-corporativa","tag-imagen-corporativa","tag-marketing-digital-donostia","tag-marketing-gipuzkoa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ebook gratuito: Gu\u00eda del \u00e9xito del marketing digital B2B | Lombok<\/title>\n<meta name=\"description\" content=\"Caso de \u00e9xito: as\u00ed multiplicamos las ventas de una empresa. 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